Talking Points for Problems with Language (pp. 49 - 115)

1) 2 principles
a) write everything as clearly, straightforwardly, and simply as possible
b) write in a manner or style in which you would be comfortable speaking
2) Different types of gobbledygook
a) Legal Talk
b) Academic Talk
3) Zinsser's 4 articles of faith
a) humanity
b) clarity
c) simplicity
d) brevity
4) Ways of avoiding sexist language
a) Address your reader
b) Eliminate the pronoun
c) Replace pronouns with articles
d) Use plural nouns and pronouns
e) Alternate male and female pronouns throughout text
f) Use both pronouns and vary their order
g) Use specific, genderless nouns
h) Substitute job titles or descriptions
i) Repeat the noun or use a synonym